...zero if you follow the Coke formula
Coke's happiness machine is one of the most visible and discussed success of a Social Media marketing campaign. It is also a perfect example of a campaign that uses all elements of social media...from a video (that went viral and resulted in 3 million viewers seeing it), Facebook fan page, twitter and blogs. However, what is really interesting about the process is the costs. Barring the production cost for the video, Coke did not spend a dime on any Social Media Marketing activity.
Read how they did it here. Surely if Coke can do it, so can you.
This is a very interesting post, I will look into this further, Thanks for sharing the news!
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