Case Studies

• Sony Tablet S: How Sony used social media to get the buzz going on its tablet.
• Maruti Suzuki Ritz: Reaches out to its target audience--young with money to spend.
• Carwale.com: Feels interacting with its audience informally pays big dividends.
• OPEN--The Magazine: When their servers crashed due to the sudden increase in traffic following their expose of the Radia tapes, Open turned to social media to get the story out.
• Letmeknow.in: Reaches out to its target audience of students and young professionals through social media.
• Bollywoodhungama.com: Uses social media to reach, well, Bollywood fans.
• Pratham Books uses all aspects of social media to drive its agenda of getting a book to every child.
• Cisco has made video logs or vlogs an integral part of its marketing communication. Check out why they think video is the way forward.
• Flipkart.com: An online bookstorie, flipkart has realized that listening to customers and being open and transparent in its dealings is the best way to grow.
• GiveIndia.org: An online charity platform that funds over 200 NGOs, GiveIndia is an active user of all elements of social media from blogs, facebook fanpage and twitter.
• Indiamart.com: Active on facebook, twitter and youtube. Uses social media platforms to effectively community and interact with this audience of SMEs and MSMEs.
• pagalguy.com: An online platform for MBA preparatory courses, uses Social Media to connect with students and prospectives. Uses facebook and twitter to grow its base.
• lawisgreek.com: An online forum for resolving legal issues, uses its facebook page to connect with Indians worldwide.