Blogs still work...

...and what do you need to do to ensure a great corporate blog


Following up on my earlier post on personal blogging, I found a number of writers online stressing the need to maintain and develop blogs as part of the overall corporate marketing strategy. While most corporates are looking to integrate Facebook and Twitter in their online strategies, there is still a lot to be said about a well-maintained corporate blog, as a part of their overall social media marketing strategy.

The obvious question would be why have a blog and a website, as most corporates have already set up a pretty decent online presence. A blog differs from a website in that it can serve as an effective communication platform, which can be tweaked to the focus of the moment. For example: Maruti Estillo's excellent social media campaign centered around the Crash Test Dummies can be captured in a blog...whereas on the corporate website, it will only form a part of the messaging.

However, launching a blog is one thing. Maintaining it quite another. Mark Evans lists out the key ingredients to a good corporate blog. Read, implement and watch your circle of influence grow.