Six commandments of Social Media Marketing

As a newspaper journalist, the golden rule of writing we followed was the "inverted pyramid." Simply put it meant that you put up the most important news up front and then the details down, with the least important information making up the last few paragraphs of your story. However, when I shifted to TV this changed to the "hour-glass rule". According to the hour-glass rule the story need an intro, a middle and an end. Sometimes the most important part of the news as actually the middle.

Basically, the rules of story-telling changed according to the platform. Something similar is also true of marketing. Marketing rules are crafted to suite the medium. This is more so for Social Media, where the premise is one-on-one communication. Obviously rules that apply in mass media are not going to work here. So what does work for Social Media? Those rules are being written the world over, in different and innovative campaigns. However, for starters this post from Chris Street lays out six rules that, if followed, will ensure a successful Social Media Marketing campaign. Read, implement and enjoy the results.