Does Google Utilize Signals From Facebook And Twitter With Respect To Ranking?

Author: TimNagle

Many people are inquiring if Google uses Twitter, Facebook and other socail media links and landing pages as ranking signals. The answer is yes, however for this to work to your benefit there are a few items you need to identify.

When Google is sweeping social links for ranking, like those secured from Facebook, Twitter and other social networks, they are also taking a hard look at the reputation of the people that set up the content, thereby creating the links.

Google has a number of web quality teams that assess blog searches, real time searches and now social media searches. In the past they largely considered real time searches or individual tweets. They are now checking how productive it is to go further inside the social network web search links.

When Google first starting ranking social networking sites they didn't focus as much on content. As of December 2010 content and reputation has become an pressing key in ranking these links for top notch exposure.

Google can only rank what they can identify. If for some reason the content on the link is obstructed from web crawlers or some other method and Google is not able to recognize the content, the links and content won't be signaled. This just makes sense but is often unnoticed.

It you are considering this information as a great opportunity to make money online, you're most assuredly right. Before jumping in however, here is some crucial advice you need to note before going crazy trying to throw content on your Facebook And Twitter posts or profiles.

Google's ranking signal qualifying methods cautiously look at not only the quantity of the links but the quality of the links along with quality content. Always keep in mind - garbage in garbage out. You don't want to jump in trying to take advantage of this great moment in online marketing, rapidly creating tons of links that have diluted content. It will be a huge waste of your time. Taking time to construct or post good content implementing your wonderful writing, marketing and sales talent will be worth the effort in the long run. This is really not so different from old school marketing. Exhibit that you are a real professional offering what the public wants.

Another thing to keep in mind is that odds are sizable that Google will pay no mind your pages if you are using software programs or bots to construct them. It is also important to remember that if you link someplace from your social networking posts, you must send your followers to a landing page, not just a straight affiliate link. At this point you're not being graded, your affiliate program is. So take the time to create a landing page if you're linking people to the theme they were interested in with your information around it.

Google normally looks at real time searches and the entry streams but they are considering it in more depth in web searches as well.
Article Source: http://www.articlesbase.com/marketing-articles/does-google-utilize-signals-from-facebook-and-twitter-with-respect-to-ranking-4068819.html
About the Author

Next, discover more about Google ranking when you follow Tim on his blog make money online today.