FB the more engaging option?

Apparently it is so for both users and advertisers. FB's new ad products FBX and sponsored stories, seem to be winning the CTR war against traditional banner advertising and more importantly rival Google's ad words. Click here for full article.

Social Transformation of Print Publishers

This white paper I wrote for Infosys looks at how print publishers are using social media and what more they can do to make their sites and content more socially relevant. Do read and let me know what you think.