In the big battle of the *beeps*, Aamir Khan is kicking the *beep* out of the Big B. I am, of course, referring to the two movies battling it out for *beep*superstardom--Delhi Belly and Buddha Hoga Tera Baap and their online promos. If youtube traffic is any indication then Delhi Belly is well on its way to becoming the biggest hit of the year.
I calculated over 41 lakh views to the various Delhi Belly promos on youtube...on the first search page alone. Buddha Hoga Tera Baap promos manage a little less than 10% of that traffic, again on the first page of the search result.
The huge viral traffic to the Delhi Belly promos is no coincidence. Aamir Khan is a past master at marketing movies. Every one of his trailers is masterfully crafted and is in fact a story in itself. A prime example of his excellent promo making skills is the one which features Aamir, and which was aired on almost all the channels this weekend. Embedded below for those who had buried their heads in sand and therefore missed seeing it:
Now if you wondering about the *beep* connection of these two movies, well its obvious in the case of Delhi Belly (if you still dont get it check the video again). The Buddha Hoga Tera Baap promos have Bachchan Sr. himself *beep* out the gaalis...so two big *beep* movies launching within a week of each other, but I feel this round has already been won by Aamir.
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