After all the hype and buzz around social media, finally a post that puts it all in perspective. I enjoyed reading Why I will never hire a social media expert and agreed with most of what Peter Shankman has to say...except that I don't really believe social media is ONLY about marketing and customer service. Those are very important elements of social media, but the phenomena also extends to areas that are traditionally not the domain of marketing of social media.
Stuff like what Nike and Starbucks do, crowdsourcing of ideas and concepts are also social media. Co-creation of content, that is so popular these days, is part of social media...so relegating it to the realms of the marketing and customer service is probably doing it a disservice.
Social media has the power to impact and fundamentally alter all aspects of corprate functioning. It is upto us to define its relevance and take advantage of it.
No comments:
Post a Comment