Time to make Social Media Marketing payoff

Most entrepreneurs going the Social Media Marketing way will find that while the allure of free is attractive, the process of creating an effective campaign can be time consuming. The number of hours they can afford to devote to this activity, might not be nearly enough to get them the response. Also, while Social Media campaigns pay-off over the long-term, for the first three to six months of the campaign itself returns would be negligible. This could be the critical phase for a start-up in need of a quick marketing burst. 

Social Media specialist Beth Kanter's excellent post looks at both the amount of time that Social Media can take up, as well as the time for it to start paying off. Do check it out.