Google is apparently giving preferential treatment to brand pages from Google+ in its search results.
Google+ Brand Pages Begin Appearing in Search Results - Technorati Technology: I tried the examples mentioned in the link, but the pages did not come up, so the experiment is probably limited to the United States for the moment.
While there is the usual hue and cry about antitrust issues with Google using its Search power to drive traffic and interest in G+, I believe the move is great for businesses struggling to create a credible digital media presence. Opting for a G+ brand page, now will ensure a greater or higher degree of search listing, which means they will finally begin to see some of that much promised ROI from social media.
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