Creating opportunities for the youth

Name of Business: LetMeKnow.in

Website URL: www.letmeknow.in

Industry: Opportunity Portal

Target Audience: Youth, primarily in the age group 18-25

Category of Business

Founded in 2007, Let Me Know is a portal focused on connecting students and young professionals across India with opportunities for growth, career building and self development. It is a unique concept that helps the Indian youth to find internships, workshops, scholarships, events, seminars, conferences, tech-fests, literary events, part-time jobs and more. A number of opportunities arise for undergraduate and post graduate students across disciplines and young professionals. Often organizations with these opportunities find it a huge challenge to find the right people for them. Moreover, the costs associated with reaching out to the right people may be too high to be viable. Such organizations can now post these opportunities on the Let Me Know portal and extend their reach at no additional costs and with great convenience.

Let Me Know enables organizers (corporations, startups, universities, associations, non-profits etc.) to create, post and publish opportunities, invite entries, accept and manage applications and announce results. One can post an opportunity in categories such as business, technology, entrepreneurship, arts, culture and social innovation.

Marketing Efforts and Results

Let Me Know set up a blog in August 2009. They were initially blogging pretty actively. However, of late, their activities on this front have been limited. A blog is a great tool not only to connect with readers, but also to improve Google rankings through dynamic content updates. Moreover, an active sub-domain appears as a separate entity in the search engine results page.

Efforts have been focused on building a fan base with a strong presence on Facebook. The company already has about 9000 fans and regularly posts information about the latest opportunities that appear on their website. The fan page of Let Me Know begins with a registration page, thereby boosting the registrations on their website.

Let Me Know has 777 followers on Twitter. Here, too they publish their daily dose of latest opportunities. Both Facebook and Twitter have been used to encourage comments and questions around the various opportunities. Feedback is gathered from the followers, fans and subscriber on other social media channels and the company uses them to continuously improve their services. Social media has also been used to give special focus to specific organizers and/or opportunities that are most viewed and clicked.

“Facebook has very useful in helping us reach more students and young professionals from around the country. With our recent integration of daily opportunity updates on Facebook, traffic on our newsletter has increased. Facebook has also helped us get good feedback on our service which flows directly into our planning efforts. Twitter, on the other hand, has helped us a little bit in identifying new opportunities but not so much in getting more visitors or subscribers to the portal. We have realized that the Indian youth’s presence is quite strong on Facebook but Twitter is not that popular a social networking website amongst college students in particular,” says Sarabjeet Singh, CEO, Let Me Know.

Marketing Investment

• One-time integration of their daily newletter of opportunities with the Facebook and Twitter pages.
• Two man hours daily to filter opportunities and post the most popular ones on social media channels.
• 1 day every month for a monthly review of activity on Facebook and Twitter and using analytics data to improve marketing efforts.