Case Study: Pagalguy.com a hit on Facebook and Twitter

Name of Business: PaGaLGuY.com

Website URL: www.pagalguy.com/

Industry: Education

Target Audience: People who are interested in getting a graduate degree in management

Category of Business

PaGaLGuY.com is an online platform for MBA preparatory resources. The platform was founded in 2002 with an aim to enable MBA applicants make informed decisions. More than 700,000 MBA applicants access the platform every month. The website provides resources to help with preparing for MBA entrance exams (like the CAT, GMAT and TOEFL) as well as admission interviews. PaGaLGuY.com is also a place where MBA applicants help each other by sharing information, suggestions and experiences.

Marketing Efforts and Results

PaGaLGuY.com has a strong social media presence. It has close to 6,000 fans on its Facebook fan page. The fan page was created in 2008 and sustained a good rate of growth in fans. PaGaLGuY.com facilitates interaction as well as promotes contests through this page. It does not believe in duplicating content on its site and its facebook page. So, the interactions are unique and more meaningful.

“Recently we launched our survey for business school rankings and we saw around 9,000 clicks on our application from facebook over a period of 20 days. This was a phenomenal way to reach out to our current and new users,” says CEO Allwin Agnel.

PaGaLGuY.com has a twitter account as well, where it has more than 3,100 followers. It began the endeavor in 2010. The platform is used to announce new stories to its followers. The followers on Twitter and fans on Facebook have grown organically—no marketing monies invloved. PaGaLGuY.com uploads videos of events and news on YouTube.

The website has experienced huge success with its forum, which has more than 2 million discussion posts. MBA applicants can find useful stuff out there on MBA preparation and admissions.

PaGaLGuY.com’s three-month global Alexa traffic rank is 7,569. Its Indian traffic rank is 480.

Marketing Investment

PaGaLGuY.com has not outsourced its initiatives in social networking. People who update the website spend some time in maintaining the facebook and twitter accounts.