10 Pointers to a good Social Media Marketing Plan

Susan Gunelius lists 10 must-dos when building out a social media marketing plan. While some of them are obvious point 7 (the 80:20 rule) would at first glance would seem to be counter-intuitive. In this point she actually advocates that only 20% of the posts should be self-promotional while the rest 80% should be on activities that are not. Personally, I feel the 80:20 rule can be more like 60:40, but that is besides the point. I do agree that most social networking concepts work best around a theme. Your own marketing message can tie in to the theme either directly or indirectly. For example: a weight-loss clinic hosting a page on health and then promoting its activities as a part of the overall health topic will work well. You can read all 10 steps here: 10-Steps to Getting Started in Social Media Marketing