Article first published as 5 Great QR Code Campaigns on Technorati.
QR Codes are quickly gaining mainstream acceptance. This simple technology allows users to easily move from an offline (newspaper, magazine, hoarding, brochure) environment to an online one, by just using their smartphone cameras.
Apart from the ability to move users online, QR Codes also open up fascinating new opportunities for content creators to engage their audience. Following up on my earlier post on the topic, I have listed some of the most innovative uses of this technology. The campaigns below are my personal favorites. In fact, it was the Tesco South Korea example that really got me thinking about the potential of this technology.
1) Tesco in South Korea: The retailing giant actually created a virtual store in subway stations so people could actually do their shopping while waiting for their ride home.
2) Mytoys.de: German online toystore used the codes (and Lego) to promote Lego!
3) Chili's: The QR codes where part of a charity effort and appeared on marketing materials on tables.
4) Starbucks and Lady Gaga: Am not sure who benefitted the most from this campaign. My bet would be this campaign did as much to popularize QR Codes as the two brands using it.
5) JC Penny: Personalized messages using QR Codes. Love the idea.
As the Penny campaign says, "maybe its magic." Yes it is and there's more of that to come, especially when content creators incorporate mobility, time and analytics into their QR code campaigns.
Finally this is a very short list to do let me know other interesting uses of the code that you are aware of.
Monday, November 28, 2011
Friday, November 25, 2011
QR Codes on technorati
My first blog post for technorati is up. It's on QR codes. Check it out: http://technorati.com/business/article/qr-codes-finally-moving-from-potential/#ixzz1ej5Jv3rh
Wednesday, November 23, 2011
Why This Kolaveri Kolaveri Hit
The hottest track in India right now is this very simple Taglish song. As I blog about it, the song is all set to touch two million views on youtube and everyone is talking about it. The big question Why this Kolaveri Hit? No answers except that all of us love it. Yes, I do too. It shows the power of viral and it also proves that you can't set out to create a viral video. Just create good, honest content...the best will go viral.
Saturday, November 5, 2011
Wednesday, November 2, 2011
Google's Free Hosting For Indian Businesses
Google has just launched a free website, domain and hosting service program for India. A post of Google's official India blog says the target is "to help 500,000 small/medium businesses in India go get online in the next three year."
Businesses can get a customized .in domain for the website, which will be hosted on HostGator servers. Go to www.indiagetonline.in to register your business.
Twitter Stories, highlights single Tweets that impacted users
Twitter has launched a section that highlights how tweets are being used in a number of interesting ways. stories.twitter.com has twitter users talking/writing about their experiences.
Check it out, the site is addictive and the stories real.
Tuesday, November 1, 2011
Google's Street View goes inside businesses
Street view has now got off the street and into your business...well atleast a pilot project of Google's popular street view service now offers the public an inside view into shops and businesses.
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